Run a campaign banner
Put a banner under signatures for a set period, shown to everyone or to one team.
- Last updated
- 5 minute read
- Campaigns
A campaign is a banner with dates on it. It appears under the signature automatically while it is running, and disappears on its own when it ends.
Setting one up
Campaigns
Banners added under signatures between the dates you choose.
- Live
Autumn open studio
Everyone · 1 Sep to 16 Oct
- Scheduled
Sales: year-end offer
Sales · 1 Nov to 31 Dec
- Ended
Recruitment drive
Everyone · 1 to 15 Aug
Showing now
Open studio
Come and see us on 16 October
Step 1 of 4
New campaign
Give it a name you will recognise in six months, plus the headline, a short line of supporting text and the button label.
Reduced motion is on, so the tour waits for you. Use the arrows or the list to move through the steps.
How it looks
The banner sits below the signature and above the disclaimer, on a dark card with your accent colour. It is designed to be noticed without looking like an advertisement bolted on.
- One live banner at a time shows under a signature. If two overlap, the one that started most recently wins.
- Scheduled campaigns do nothing until their start date. You can set them up well in advance.
- Ended campaigns stop appearing immediately and stay in the list for reference.
Tip: Set the end date a day or two later than the event itself. Signatures written near midnight on the last day of a promotion are the ones people remember.
When to use one, and when not to
| Good use | Why it works |
|---|---|
| An event, conference or open day | Dated, time-limited and relevant to everyone who sees it |
| A seasonal offer | Naturally expires, so nobody has to remember to remove it |
| A recruitment push | A single line under every signature reaches people you did not email |
| A standing slogan | Not a campaign. Put it in the signature design instead |
| A few people's names | Too narrow for a banner. Use a rule and a separate signature |
Related articles
- How Signed decides who gets which signatureThe one decision Signed makes on every email: which signature to use. Here is the logic, in order.
- Using the signature designerWhat every control in the designer does, and the order that gets you to something good quickly.
- Organisation settings and company defaultsThe handful of values that appear in every signature, set once for the whole organisation.
Something here out of date, or a step that did not work? Tell us and we will fix the article. Every page is checked against the running product, so corrections are welcome.